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KEITH HARING
Brief
Type
Keith Haring’s art was bold, energetic, and deeply rooted in activism. This hypothetical project for NGMA Delhi explores his visual language, artistic philosophy, and cultural impact.
Publication & layout
Collaterals
Book
Invite
Merch
Year
2023
Duration
2 weeks
Insights
Thick black lines, bright colors, and dynamic figures.
Art Style
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Themes
Activism, social justice,
HIV/AIDS awareness.
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Mediums
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Subway drawings, murals, posters, merchandise.
Influence
Graffiti, pop art, hip-hop culture, protests.
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Keywords
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Moodboard
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Layout thumbnails
I experimented with layouts to balance Haring’s expressive art with text, making the spreads cohesive yet full of energy.
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Typography
I used typography inspired by his handwritten style, paired with clean font for readability.
Aa
Amatic sc bold
Source sans Pro
Aa
This is used for title and headings
This is used for bodytext
Final Designs
The black and white cover reflects Haring’s early subway drawings white chalk on black paper honoring his artistic beginnings.
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Invitation
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The invitation mirrors Haring's vibrant style with bold colours and a square foldable format. A hidden quote, revealed through an anaglyph red-tinted OHP sheet in the shape of his figure, adds an interactive element, staying true to Haring's impactful visual language.
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Merchandise
Skateboard Decks
Transforming Haring’s dynamic figures into motion, aligning with street culture.
Caps
Featuring simplified Haring symbols as everyday wearable statements.
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