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PORTFOLIO vol.1

2025

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LUMI

What is Lumi?


Gentle baby skincare simplified. Our quick absorbing, multi-purpose formulas nurture delicate skin from pre-bath to post-bath. We illuminate the path to effective, stress-free
care for your little one.

Type

Branding and Identity

 2024

Year

Brand  Values

Efficiency
Playful
Care
Convenience
Gental

3 weeks

Duration

Develop a brand for a line of hypoallergenic, organic baby products. The brand should emphasise safety, purity, and gentle care, appealing to parents’ desire for the best for their babies.

Brief

Analysis

Target  audience

Parents seeking safe and natural products for their babies.
 

Brand  Personality

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Reassuring, nurturing,
protective.
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Key factors

Key Gateways

Differentiation, Communication
Trust Building.
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Market Growth, Brand Positioning,
Emotional Bond.
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Market Positioning

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Pure, gentle &
 practical

Value Proposition

Lumi, a baby care brand that turns pre and post-bath routines into effortless moments of care.

With gentle, multitasking formulations, Lumi brings ease and innovation to modern parenting.
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Keywords

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MoodBoard

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Logo Ideations

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Selected Ideation

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Colour Palette

Comfort

Hex: #FFFFB6
R255, G255, B182)
C:0 M:0 Y:29 K:0

Care

Hex: #FF8578
R255, G133, B120
C:0 M:48 Y:53 K:0

Calm

Hex: #48D1CC
R72, G209, B204
C:66 M:0 Y:2 K:18

Trust

Hex: #333399
R51, G51, B153)
C:67 M:67 Y:0 K:40

Playful

Hex: #FF72C5
R255, G114, B197)
C:0 M:55 Y:23 K:0

Primary
Colour palette

Secondary
Colour palette

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Typography
 

Gill Sans, a humanist sans-serif font, is the foundation of lumi's textual identity. Its clean lines and warm character align with the brand's approachable and caring nature.

Aa
 

Gill Sans
Heavy

Gill Sans
Regular

Gill Sans
Regular

Use this for displays and headings.

Use this for Subheadings.

Use this for body copy.

Tagline
 

The tagline succinctly conveys Lumi's core promise of care and protection.

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Logo 

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Brand in Action

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Social Media

01

Share real parenting moments through videos and reels.

02
 

Blend care and elegance in visuals and messaging.

03
 

Showcase Lumi’s gentle products as essentials for modern parents.

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Grid

3 x 1
Grid

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